Sunday 7 September 2008

Ali Wachutka report on sexism in Disney

Disney films do not directly tell the original stories created for example prince charming did not kiss snow white to wake her up, the apple came out her throat on its own before she swallowed it. According to Ali Wachutka report on Disney and sexism Disney evidently distorts the original stories to create clear gender roles. The sexism is not as apparent to the target audience. However it is still prevalent within the films it just concealed beneath tradition fairytales and stories. Sexist messages presented in Disney films shows young girls that they are expected to fill a submissive role in society that are shaped by their male counterparts.

A key book to my research

The mouse that roared by Henry A Giroux is an influential book to my research. The book is simply an examination of the diverse ways that Disney--arguably the world's most influential corporation--implements its goals of shaping a world culture of consumerism while hiding behind a cloak of innocence and entertainment.

Source: http://books.google.co.uk/books?id=y4JIvzl547UC&dq=Giroux,+Roared&pg=PP1&ots=8mubR-ZBwq&sig=uYEHlJ1j90q3IiR6AytGKSSDC_Q&hl=en&sa=X&oi=book_result&resnum=1&ct=result#PPP1,M1

Enchanted



The idea of Princesses singing is prevalent throughout Disney films. It symbolises the purity of the Princess and reflects their beauty as singing is considered beautiful. Interestingly, Enchanted (2007) emulates previous Disney films manifested through its storyline and techniques. Such as singing which is most commonly associated with Snow White. Cleverly Disney have created catchy songs which the primary audience (girls 3-11) can associate with specific films and if the song is successful the target audience will also enjoy the interaction of the film more.

As everybody joins in it creates the idea that the Princess has a high status and that she is friendly as she is part of a singing community. Typically, the song discusses love by portraying the notion of a 'perfect' ending. She also appears to lead the crowds of people to sing; this can be perceived as Giselle being strong as she has leadership skills and is in control. In addition the way in which Giselle dances represents her as dominant as there is freedom in the society she lives in.

A bride in a traditional white wedding dress highlights an outdated viewpoint about women being innocent. Therefore women should be virginal and innocent; which corresponds to idea of the virgin/whore dichotomy women are either innocent or corrupt beings.

In conclusion, whilst Giselle is singing she appears to be in full control and the males in the scene seem subordinate as she leads them to sing.