The mouse that roared by Henry A Giroux is an influential book to my research. The book is simply an examination of the diverse ways that Disney--arguably the world's most influential corporation--implements its goals of shaping a world culture of consumerism while hiding behind a cloak of innocence and entertainment.
Source: http://books.google.co.uk/books?id=y4JIvzl547UC&dq=Giroux,+Roared&pg=PP1&ots=8mubR-ZBwq&sig=uYEHlJ1j90q3IiR6AytGKSSDC_Q&hl=en&sa=X&oi=book_result&resnum=1&ct=result#PPP1,M1
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