Monday, 15 December 2008
subvertising
This subvertisement highlights the way that females are depicted as stupid and Aswariya Rai plays up to the stereotype which is conveyed through her ditzy expression. Typically, the central focus her face which in turn ignores her intellegence. Therefore she becomes an aspiration for the target audience and she has a large appeal because of cultural background.
However, this advert demonstrates the different way men andwomen think and the image further illustrates that women are simply sexual objects.
This image positions women as 'eye candy' and her sole purpose is to serve as entertainment for men.
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